Teach you to do cross-border e-commerce from scratch

I. Preparation

1. Start-up capital

The first thing to do is to have "money and food" - business capital. Friends may ask, how much money to start a business is appropriate? There is no standard answer that is universally applicable here. It depends on the industry, the selected platform, the way of business, for example, replenishment of the required start-up capital than shipping, do Europe and the United States Amazon and do Southeast Asia Lazada required start-up capital difference is not a star and a half.

2. Planning and investigation

Pre-planning is very important, want to promote which market, ready to do which categories, where the supply chain, rely on which platform, etc., should be considered clearly, the so-called bow and arrow, never take a step to see a step. In the direction of the operating model, for example, the current platform to open stores and independent station sales are different. Platforms both Amazon, eBay, Walmart, Speedway and other tall, but also dedicated to the market positioning or specific categories of small and precise, such as Southeast Asia's Lazada, North America's larger furniture and home e-commerce Wayfair, North America 3C platform upstart new egg, South Korea's largest e-commerce platform Coupang, France's largest e-commerce platform Cdiscount, etc.. If you choose the independent station method, you must build a high quality and strong recognition of the site, play restricted small playability, depositing private domain traffic, and this provides for higher operational skills and more capital investment. Different standards, advantages shift, must also choose their own positioning and advantages. Naturally, strong and ambitious merchants can also have their feet in two boats at the same time. At this stage, prospective sellers should also pay more attention to cross-border e-commerce information, more participation in cross-border e-commerce activities, more to have been in the business of friends to learn from and learn, because the store after the less stepped on the pit is profit.

Second, the source of goods and selection of models

Seven points to choose three points to operate, the selection of cross-border e-commerce is a vital part of. The supply chain is smooth and internet payment processing perfect or not, depending on the success or failure of most of the store. Has a factory merchants less of these woes, but the trade type merchants to build a reliable source of goods channels is a test of merit. Currently common sourcing channels are 1688 (online), Yiwu Commodity Market (offline), there are also industry exhibitions that have emerged in recent years, which has been held for many sessions of the China Cross-Border E-Commerce Fair to factory-based, trading-oriented, has established a better reputation for industry acquisition, worthy of various sizes of businessmen to go to the on-demand trial models.

Third, open a store

First have to register a new business or identify an existing company for opening a store, at the same time, in the Bank of China for a good dual-currency credit card. If you choose to enter the platform, the next step is to apply to open a store, you can choose to register independently or recommended by the platform investment manager to register, the latter due to higher probability of passing and more information about the platform's policies, it is worthwhile for new merchants to take. Opening a store for the approval process requires relevant supporting materials, which can be prepared in advance. In addition, logistics channels should also be determined as early as possible, self-shipment can choose postal parcels, special line logistics and commercial express, overseas warehouse can choose early replenishment to the corresponding depot in the destination country of the platform. If you choose the independent station method, you need to prepare the domain name, server and build your own characteristic website. At this point, SaaS station building tools can come in handy, the more common independent station building tool is Shopify, easy to use, on-demand selection of the right price template, and a 14-day free internship. Independent stations also need to independently carry out promotion to attract traffic. At present, the generally efficient promotion methods such as Google, Facebook, and its KOL promotion, EDM marketing and other methods. As a domestic agent of Google and Shopify, Fujian Mido company can provide a one-stop store for independent sites and attraction services.

Fourth, business

How to make foreign customers interested in seeing your goods and order to buy, which is the key to high-quality operation must dig deeper into the advantages of the product, straight to the point of customer demand. First, to develop operational programs, analysis of market trends, to find the competitiveness of product differentiation. Second, to improve store management, including brand building, store decoration, such as store decoration should cater to the market positioning local habits, including language, color, customs, features, word descriptions, design concepts, etc.. Third, get good content operation, including publishing listings, data analysis, shipping, collection, inventory management, taxation, etc.. If it is an independent station way, but also to do a good job of advertising operations and website SEO, etc., which is all technology.