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In the male-dominated watch market, mechanical watches are more popular than quartz watches. However, those who have worn both types of watches will find that, in terms of timekeeping accuracy, quartz watches are virtually error-free.TUDOR Royal M28323-0001 While mechanical watches, no matter how expensive they are, have a certain degree of error. Therefore, watch lovers often ask why mechanical watches are so expensive and still popular.
First, the structure of the movement process:
The internal design of the movement of mechanical watches is very delicate, and the production process requires high requirements. Mechanical watches have certain value preservation and collection value. In contrast, the design of quartz watches is relatively simple, mainly composed of circuit boards and batteries. This is also the reason why the price of quartz watches is relatively low while the price of mechanical watches is relatively high.
In fact, the vast majority of Swiss mechanical watches still use general-purpose movements, i.e. they do not produce movements but buy ETA movements directly from the Swatch Group and put them in their own cases.TUDOR Black Bay 39 M79660-0001 Universal movements are very well established and are the product of mass production in the age of industrialization. However, the concept of mechanical movement has been deeply rooted in people's hearts, so its value naturally multiplies.
Second, the service life of the movement:
The service life of mechanical watches is relatively long, as long as its internal movement is properly maintained, its service life can be up to decades or even centuries. In the well-known watch brands, the top-ranking brands are basically mechanical watch brands. Mechanical watches can automatically store energy simply by swinging the wrist, and their power can generally be maintained for about 40 hours. In contrast, quartz watches need to replace the battery every 2-3 years and are also prone to damaging the circuit board.
Theoretically, Swiss mechanical watches can indeed last for decades with regular maintenance. However, the maintenance cost is very high, and the maintenance cost of a 2-3 million dollars mechanical watch is almost one tenth of the selling price. And quartz watches only need a few dozen dollars to replace the battery. Mechanical watches are not worn every day or two, because there is no energy storage and stop walking. Quartz watches, however, do not have to worry about the problem of stopping and timing. Therefore, the women's watch market is the main battlefield of quartz watches.
Third, the real significance of the watch:
As a decorative luxury product with remarkable display effect, after the quartz storm, the Swiss watch group has successfully shaped the mechanical watch into a product symbolizing status and strength by skillfully incorporating story and cultural elements.TUDOR Glamour Double Date M57103-0005 The high-end complications of mechanical watches, such as tourbillon, minute repeater and perpetual calendar, are at the same time highly ornamental. Its timekeeping function is instead weakened. And the quartz watch is mainly low-end mainly just a timekeeping tool.
Fourth, brand value:
In the field of watches, most people are mainly concerned about the style popularity and recognizability of watches. The rank ranking of watches reflects the value of watch brands. Swiss watches dominate the field of mechanical watches, with many luxury brands, so the price is relatively high. High-end Swiss quartz watches for women can likewise be branded to make it worthwhile. Only the non-Swiss quartz watches are relatively cheap and do not have this premium advantage.
Fifth, the industry chain ecology:
The more mechanical watches have more functions, the higher the failure rate, and the maintenance is relatively complicated. Quartz watch maintenance is relatively simple, mainly changing batteries and circuit boards. It is for this reason that the market demand for mechanical watches and the speed of updating and iteration will be faster. People who wear mechanical watches often have more than one watch. The whole industrial chain from production to sales to after-sales and various subsidiary industries are quite prosperous, and its industrial life cycle is more dynamic. That's why veterans of the entire watch industry will tell you that mechanical watches are more classy. So, do you know now why mechanical watches are expensive and popular?
