Mastering Google keyword planning means mastering the core strategy of independent foreign trade stations. This article will provide an in-depth look at how to discover new keywords and how to understand monthly search volume trends.Singapore SEO course Whether it is your first time to set foot in an independent foreign trade station or you have accumulated some experience, it will be a powerful tool for you to improve efficiency and conversion rate.
1. How to discover new keywords
To discover new keywords in Google keyword planning, first of all, you need us to find seed keywords related to your foreign trade website. This step can be very simple. You only need to enter your product or service in the search box of the Google keyword development planning management tool,wordpress website building singapore and the system will automatically generate related seed keywords for you. In this way, you can get yourself a series of seed keywords that are more closely integrated with the design content of your foreign trade company website.
Next,Google PPC Agency Singapore you can use the “Get Keyword Suggestions” feature of the Google Keyword Planner tool to further explore new keywords. The specific operation method is: Based on the existing seed keywords, click "Get keyword suggestions", and the system will generate a series of new keyword suggestions based on your seed keywords. These keyword suggestions include not only synonyms and synonyms of the seed keyword, but also other related search terms that users may use. In this way, you can get more new keywords related to your foreign trade website.
Finally, you can also use the Google keyword planning tool to mine keywords through your competitors’ foreign trade websites. This step is a little more complicated, but very effective. The specific operation method is: first find your competitor's foreign trade website, and then copy the URL of their website. Then, in the "Start a new search" page of the Google Keyword Planner tool, select "Use website content," paste the URL of your competitor's website, and click "Get keyword suggestions." This way you can get a list of keywords that your competitors are using. These keywords can not only help you understand your competitors' strategies, but also provide more new keywords for your foreign trade website.
2. Understand the commercial value of keywords
Understanding the commercial value of keywords is a very important step in Google keyword planning. Here are the specific steps:
Use the "Predict" function of the Google Keyword Planner Tool to get the search index and business value of keywords: First, open the Google Keyword Planner Tool, enter the keywords you want to learn, and then click the "Predict" function. This feature displays the search index for the keyword, along with the estimated number of clicks and conversions based on ad bids and budget. From this data, you can understand the business value of this keyword, that is, how many leads and sales it can generate.
Analyze and study the traffic prediction data of keywords and understand the commercial and economic value of keywords: After obtaining the search index and prediction information data of keywords, you need to conduct in-depth analysis. For example, if the search index of an important keyword is high, but the expected click volume and conversion rate are low, then the commercial cultural value of our problem keyword may not be high. On the contrary, if the search index of a keyword is not high, but the expected click volume and conversion rate are high, then the commercial social value of this keyword may be very high. Through your own analysis, you can promptly find out those keywords with high commercial application value, and then further optimize your Google SEO strategy to improve the ranking of these keywords.
The above two steps can help you better understand the commercial value of keywords in Google keyword planning and optimize your Google SEO strategy accordingly. But please remember that this is only a preliminary analysis, and the actual effect needs to be verified and adjusted through practice.
3. How to optimize Google SEO for foreign trade websites
The Google keyword planning tool is a very useful tool in the Google SEO optimization process of foreign trade websites. Here are the specific steps:
Optimize the content and metadata of my country's foreign trade website based on newly discovered keywords and search volume trends: First, enter the Google keyword planning and management tool, enter your product or service as a keyword, and then click "Get new keywords" "Function. This social feature will provide you with new keywords related to a series of questions, as well as monthly search volume trends for these research keywords. Based on this information data, you can build in the main content and metadata of your website, add or optimize and analyze these new keywords. For example, if the search volume trend of a new keyword is rising, you can add the target keyword teacher to your web page title, description, image alt tag and other metadata to improve your ranking for this keyword. .
Google SEO foreign trade website uses the "Filter and Sort Results" function of the Google Keyword Planner Tool: After obtaining new keywords and search volume trends, you can use the "Filter and Sort Results" function to filter out the most valuable keywords. This feature allows you to filter and sort results based on search volume, competition, business value, and other factors. For example, you can set the display to show only those keywords with high search volume and low competition. Then, do further Google SEO for these keywords, such as creating a dedicated page for these keywords or using them in your blog posts.
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