Apple announced that their monthly fees of Apple Music, Apple TV+and Apple One will be increased by at least US $1. This announcement follows the increase of YouTube Premium's monthly fee to US $12.99. The article goes on to explain how while this doesn't necessarily mean that other subscription services will follow suit, it's still a possibility as subscriptions continue to grow in popularity and companies try to stay competitive in the market space.
What is Apple Music?
Apple Music is a music streaming service that offers a wide variety of songs and artists. It has a monthly premium fee that increases each month. Starting October 1, the monthly premium for an individual account will be $9.99/month, up from $8.99/month. For families, the family plan will cost $14.99/month, up from $13.99/month. The monthly premium for an individual account will also increase to $14.99/month on October 1 for those who have an Apple Music subscription with a qualifying student education plan or teacher education plan in their country or region. Additionally, existing subscribers can continue to use their current username and password on Apple Music and App Store accounts until September 30, 2020 to continue enjoying all the benefits of their current membership level including ad-free listening and offline playback with no ads on iOS devices. After September 30th2020, users will need to create a new account and use their unique Apple ID username and password to access all the features of Apple Music including ad-free listening and offline playback with no ads on iOS devices.
Apple Music offers a variety of music genres such as hip-hop, rock, country, EDM, pop and more. Users can listen to music using desktop or mobile versions of the app. Desktop versions include macOS Sierra 10.12 and later as well as Windows 10 Insider Preview builds 1809 and 1803 (FCU) or later; Android 6 Marshmallow OS
What is Apple TV+?
Apple has announced monthly premium fee increases for Apple Music, Apple TV+, iPhone and Apple One. The new prices go into effect on September 5th.
Apple Music: $9.99/month (up from $7.99)
Apple TV+: $4.99/month (up from $3.99)
iPhone: $19.99/year (up from $17.99)
Apple One: $59/year (up from $54.95)
Why did Apple make these changes?
Apple announced today that they will be increasing the monthly premium fees for their Apple Music, Apple TV+, iPhone and Apple One services starting on January 1st. The increases vary by service, with Apple Music increasing from $9.99 to $14.99 per month, Apple TV+ increasing from $4.99 to $7.99 per month, iPhone increasing from $29 to $39 per month, and the Apple One decreasing from $69 to $59 per year. These prices represent a 6% increase for all four services.
Apple has been struggling recently with declining subscriber numbers for their music streaming service, which has been overshadowed by other streaming options like Spotify and Google Play Music. In order to try and revive the company's flagging fortunes, they've made a number of changes over the past few months in an attempt to attract new users. These changes include doubling down on exclusive content like the newly released album by Kesha and releasing a new ad campaign starring Reese Witherspoon that is focused on encouraging people to "just ask Siri."
It's unclear if these increased premiums will be enough to turn things around for Apple Music, but at least they're trying something different than just cutting prices back even further.
Is it worth the money?
Apple announced on Monday that it is increasing its monthly premium fee for some of its services. The company is raising the fee for Apple Music, Apple TV+, iPhone, and the Apple One from $9.99 to $14.99. The increase will take effect on January 1st. "We've increased our monthly subscription prices for some of our services," said Philip Schiller, Apple's senior vice president of Worldwide Marketing in a statement. "Some people who have been using our most popular products for years may find the new prices more than they're comfortable with, but we believe these increases will give everyone more value." Some customers are not happy about the increase and have taken to social media to voice their concerns. "Apple Music just got more expensive and I'm not even a subscriber!" wrote one user on Twitter. "I hate feeling like I'm being forced into spending money when I don't want to." Others say that they understand why the company is doing this and that it's still worth the money. "It's understandable that Apple is raising their prices," wrote one customer on Reddit. "The service has grown tremendously in recent years, and they need to make sure they can continue to provide a great experience without making people feel like they're gouging them." Some people are concerned that this could set a precedent for other services at Apple, such as the App Store or iCloud storage plans. However, Schiller insists that this isn't actually the case and that these price changes
How much does it cost per month now in the U.S.?
Apple announced that starting next month, the monthly premium fee for Apple Music, Apple TV+, iPhone, and Apple One will all increase by $1. That means the monthly fee for Apple Music will go from $9.99 to $11.99, the monthly fee for Apple TV+ will go from $14.99 to $17.99, the monthly fee for iPhone will go from $19.99 to $24.99, and the monthly fee for Apple One will go from $49.00 to $54.00 per month. This increase is in addition to other recent changes that have increased prices across the board for many of Apple's products and services such as software updates, AirPods, and home repairs/remodeling...
In total, these changes will mean that customers who use those platforms each month are now paying an average of $2 more per month than they were a few months ago...
While some may see this as an inconvenience due to the increased cost of using these platforms, others may find it helpful in offsetting increases in other areas of their lives where prices have gone up recently as well...