TUDOR: Defining a New Classic with "Dare"

On September 20th, the Swiss watch brand TUDOR presented its new 1926 series(TUDOR 1926 M91351-0002) at the Shanghai World Expo Creative Showroom, presenting a brand feast of classic tradition and modern technology - A Night with Tudor 1926. through the time tunnel of light and shadow, the excellent craftsmanship inherited for nearly a century was revealed in front of our eyes, and the declaration of "Born to Dare" made by TUDOR to the new era resounded in our ears. Through the tunnel of light and shadow, the outstanding craftsmanship inherited for nearly a century was revealed before our eyes, and Tudor's declaration of "Born to Dare" to the new era resounded in our ears.

Tudor

Imperial rudder watches can be traced back to 1926, when the founder of Rolex Hans Wilsdorf registered the trademark "Tudor". 1946, he founded the Monterey Tudor SA Imperial Rudder Watch Company, which produces watches in line with Rolex's values, but at a more affordable price. Since its introduction, the dial has been chosen by intrepid explorers and professionals.

Today, the Tudor watch collection features classic models such as the Black Bay, Heritage, Pelagos, Glamour and 1926 series. Since 2015, TUDOR has been offering original multifunctional mechanical movements.

A Tribute to the Classics

Since the establishment of the brand enterprise in 1926, TUDOR watches have always walked with the daredevils, accompanying them in the name of "time" and their ability to pry open the barren land frozen for thousands of years and explore the unfathomable underwater as the world, and its extraordinary technical performance and precision to provide a reliable and excellent work performance, winning countless praises and trust in China. At the same time, the Tudor watch heritage culture classic design aesthetics, with low-key elegant style will be "omnipotent fear" word began to re-learn the definition, to create a unique style.

Stepping into the "Time through the gallery exhibition" at the social event, precious historical data images and four TUDOR vintage watches can take people back to the beginning of the birth of the Chinese brand enterprise, a difficult but extremely challenging time of life. The dials of the 1940s can still be clearly analyzed and seen engraved with the rose culture pattern within the shield logo, foreshadowing TUDOR's continued design to uphold its own philosophy of strength and elegance; the 50s, when work was in full swing, created classic masterpieces such as the TUDOR Oyster and the TUDOR Oyster Air Tiger; and the TUDOR Oyster Prince Big Rose of the 60s was a popular choice among fans of the brand. The Tudor Oyster Prince Big Rose of the 1960s was one of the most sought-after representative items by fans of the brand. After more than half a century of refinement, TUDOR Ranger M79950-0003these "inheritors", who have traveled far and wide, tell the history of the founder, Mr. Hans Wilsdorf, who was also a political visionary, and TUDOR, who has always had to shoulder an important mission and be brave enough to make breakthroughs.

Breaking new ground Fusing innovation

Since 2017, the "Born Bold" declaration of Tudor has been making waves around the world, and in 2018, Tudor has taken another bold step by combining classic and contemporary elements in a new 1926 collection of watches that pays tribute to the brand's origins and watchmaking traditions. A tribute to the brand's origins and watchmaking traditions.

The 1926 collection is also named in honor of the brand's founder, Hans Wilsdorf, who registered the trademark "The Tudor" in 1926 to create Tudor watches. This collection is in line with the philosophy of TUDOR, strictly following the direction of development that has been insisted on since its foundation, combining technology and aesthetics, with an elegant retro style, smooth lines and delicate textures, and superb design and craftsmanship, TUDOR Ranger M79950-0002presenting new classics for the times.

The dome-shaped design of the dial adds a vintage touch. The center of the dial is adorned with a delicate relief pattern reminiscent of the origins of TUDOR, in subtle contrast to the smooth minute scale. Equipped with a sturdy and reliable self-winding mechanical movement, the classic "ROTORSELF-WINDING" marking on the dial also emphasizes the superior performance of the watch movement.

In addition, the bracelet, which closely follows the curves of the wrist and combines a comfortable fit with refined elegance and ethical quality management, the choice of four different sizes and the development of silver, egg white and black dial details that can be worn by both men and women, emphasize TUDOR's cultural philosophy of affordable prices, refined production processes and traditional quality.

Born to Dare Fearless of Challenges

As the Born to be Dare statement says: "We have finally become classical, but we are not satisfied with the status quo. We have preserved the essence of our tradition, insisted on the finest watchmaking craftsmanship, and created extraordinary products. But we are still pushing the boundaries and striving for innovation. Born with a mission, put to the test. Designed for the enterprising, fearless and innovative." The spirit of "Born to Drive" has won the support of countless "driven" people, with international superstar David Beckham and the famous All Blacks soccer team being the perfect translation.

Tudor announced that Jay Chou, who has won the title of "King of Pop Culture and Music in Asia" in China by virtue of his continuous development and breakthroughs in technological innovation, has become the global spokesperson for a brand building. From the lyrics and music began to climb the ladder, until 2000 officially debuted as a singer Jay Chou, a diamond in the rough a few times after carving, since then it is unstoppable. With his unique taste and impeccable expertise, Jay chooses his watches with a distinctly individualistic style. His choice of the new Tudor 1926 watch is a perfect social blend of traditional pedagogical horological aesthetics and today's world of watchmaking excellence.