SEO Optimization Basics: SEO Advantages and Disadvantages

Today we're going to discuss the advantages and disadvantages of SEO in a different context than the articles you can find online.seo what is seo Why some industries have to fight for SEO traffic if they want to take the lead in the market and why I think SEO is perfect for freelancers.

Let's review the common ideas. First are the advantages of SEO:

1, Traffic is free (this is the biggest advantage of SEO). Traffic gained through SEO rankings does not require pay-per-click, and as long as the site is ranked, you can always get search engine traffic for free.

2, high user trust. Search engine users trust non-advertising content, in the same conditions, SEO traffic is more likely to be recognized by users. This is why each search engine will always advertise the results with natural search results exactly the same, so that it is difficult to distinguish between the reasons.

3, low cost. SEO optimization is to improve the ranking through technical means, the cost mainly comes from the cost of labor.

Next is the disadvantages of SEO:

1, slow (this is the biggest disadvantage of SEO). For small and medium-sized websites, the start-up period may take a few months, and even the SEO adjustments of large websites take a few weeks to see results. Because of the slow results, it is impossible to directly observe the process of money into traffic and then into customers, so it is difficult to count the input-output ratio.

2, uncertainty. Search engine algorithms can not be predicted, need a lot of actual operation to test.wordpress saas Each site and each SEO technicians have their own characteristics, which brings uncertainty to the final results.

3, competitive and difficult. SEO rankings are basically fixed, many keywords have become a red sea market, the first page of only 10 positions, minus Baidu products, can compete for very few positions, so it becomes more and more difficult.

Understanding these advantages and disadvantages is very important, but most of the content on the web only stops here. This is clearly not enough.

These strengths and weaknesses are like the attributes and skills of each hero in the game, and it's important to understand them. But what's even more important is being able to hit combo skills and take away the enemy in one set.

So how do you hit a combo skill? We can analyze it based on the maximum advantages and disadvantages of SEO brought into the coordinate system:

First of all, we draw an axis according to the cost of the process, the top represents the cost of the flow of traffic infinitely converging on the revenue, similar to SEM (search engine marketing). The bottom represents free clicks and SEO, where the cost of traffic is infinitely close to 0.

Then, according to the speed of results to draw an axis, the right side of the speed of results, similar to the SEM instant results; the left side of the speed of results is very slow, or even no effect.

According to this axis, we can roughly divide the SEM and SEO traffic accounted for the SEM effect is almost on-line effect, but to pay the cost of traffic. SEO, on the other hand, pretty much covers most of the ground except for the fact that it is slower to see results.

Further, we can examine what directions are available to cut through and capitalize on.

For example, take advantage of the fact that traffic is free and low-cost. If the technical strength is strong enough, it is possible to pry exponential growth of SEO traffic with a fixed cost of labor input.

Because SEO traffic does not require pay-per-click, the growth of traffic does not require a corresponding increase in labor costs. So the more SEO traffic, the lower the cost of traffic, SEO traffic can dilute the total cost of enterprise traffic, forming a competitive advantage of the enterprise.

For many C-end enterprises, if you want to get a stable head position and lower traffic cost is very important competitive advantage.

At this time, SEO traffic will play an almost absolute role.

At the same time, if they get SEO traffic first, the disadvantage of SEO - slow - becomes a competitive barrier for the enterprise, forming a time advantage and getting priority.